Strategic Business Units (SBUs)

Front

SBUs

Back

Subgroup of a single business or related businesses within a larger organization

Front

Market Opportunity

Back

A combination of circumstances and timing that permits an organization to take action to reach a particular target market

Front

Strategic Window

Back

A temporary period of optimal fit between the key requirements of a market and the particular capabilities of a firm competing in the market.

Front

Competitive Advantage

Back

The result of a company’s matching a core competency (superior skill or resources) to opportunities in the marketplace